Alibaba World Trade Scammers List

Good business has always express that one of the important link in a trading is the connection between the company and their customer. When you are approaching China market, after the decision of your target customer, the most important factor is how to get in touch with your customer. Most sales mangers will know these ways and already have made own experiences, but even so, some mistakes occur regularly when dealing with their customers.

The most common ways of getting in touch with China customers are fairs and online contact:
Fair
Fairs are still the main tool for approaching China customers. For example, The China Export Commodities Fair “” the biggest fair in China. How can a company effectively prepare itself in order to arrange a successful fair attendance? Basically we have to take care about three parts: first the preparation of the fair, second the fair attendance itself and third the activities after the fair.
Now, there are some advices about the fair as below:
1) Please arrange the right staff for the fair: at your fair booth there should be at least one employee with excellent knowledge about the product, and it would be better if one employee can speak Chinese.
2) Before attending the fair, there should be a sales strategy. According to this sales strategy, the booth has to be equipped with the right products, designs etc.
3) If you want to attend China fair, a thorough market research is indispensable. This research includes price level on the market, particular needs on the market, taste of the customers/cultural features.
4) You can booth in advance in order to get a favorable place, and try to create an interesting booth with an “eye-catcher”, like a screen, music etc.
5) Make sure you are exposing the right product for the right market at your booth; do NOT offer “as much as possible”, you need to offer what you can deliver fastly with a reliable quality.
6) It will be better if you prepare some samples for the customers at the booth.
7) If time allows, take your time for a talk with the customers and ask some questions. Do NOT only speak about “item number and price”; fairs are excellent places for the exchange of information, many new ideas have actually originated from conversations at trade fairs.
Mind your body language and remember the communication rule: inform the customer about the VALUE you can gibe to him and do not only present numbers and facts.
9) If you have no answer to a question, do NOT say “I don”t know”, this leaves a very incompetent impression with your customer! In such situations you should rather “I will take note about this issue and confirm it with our production department. I will give you an answer within this week”, it is crucial to answer ASAP to the customer.

Online
There are many ways of getting in touch with China companies online. May it be a webbooth on Alibaba, ma-in-china, and china-ogpe, or a company attendance on any other B2B internet-platform. If a company is planning to approach a foreign purchaser online, it will be essential to importance build up a professional website respectively webbooth.

When designing a website or webbooth, you need to always keep its attractiveness for your customer. However, how to make a god website?
1) The website should be easy to navigate. Nothing is more distracting than slow operating websites or sites, where documents and sections can not be opened.
2) Your website should provide significant and meaningful technical dates about your product.
3) If available, give also basic information about your QC/QAC-management (number of staff, training of your staff, testing methods, available testing machines etc.)
4) Be aware of the importance of visual attractiveness. An effective use of colors is the key feature when designing a website. Use attractive photos in order to present your company and product.

A website is both a pool of information and a marketing tool for a company, and a professional design of your website can reflect the professionality of your whole company. As a matter of fact, many customers will judge an unknown company by the quality of its website.

Except the two methods, there are some other ways to get in touch with your customers, such as direct customer visit, invitations to your factory, chambers of commerce and professional associations.

Any way, companies are interested in establish long-term relationships with their customers. So, it is important for each selling company to think about the kind of cooperation it can offer to its China customers before contact them. So, the question of creating suitable co-operations and the way of getting in touch with China distributors will be essential for the sales on China markets.

About the Author:
China-ogpe.com is a professional B2B Website, which focus exclusively on providing you with detailed product and trade information in the field of oil, gas and petrochemical equipment made in China.
www.china-ogpe.com

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